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JOBS AT PPCBL BANK

 CAREER OPPORTUNITIES IN BANKING

PPCBL, a fast-growing Agri-focused Bank with a wide network of 151 branches, is inviting applications from energetic and challenge-oriented professionals. Individuals who fulfill the basic eligibility criteria may apply for the following position, based in Lahore.

Position: Group Head – Customer Strategy, Products & Transformation (01)

Qualification:
Minimum Bachelor’s degree from HEC-recognized university / Foreign University.

Experience:
Minimum 10 years of post-qualification experience in banking or financial institution, with 05 years of senior Management experience.

Roles & Responsibilities:

  • Develop and execute enterprise-wide customer and product growth strategy aligned with revenues & profitability goals.
  • Lead strategic planning for customer experience transformation and new business opportunities.
  • Oversee product lifecycle, positioning, pricing, and go-to-market strategy.
  • Build strategic alliances with fintechs, business partners etc. to create synergies for business growth.
  • Drive innovation initiatives, pilots, and prototype testing for future growth areas.
  • Oversee end-to-end customer experience strategy, ensuring seamless, consistent, and high-quality interactions across all touchpoints.
  • Lead market research, competitor analysis, customer behavioral studies, and trend monitoring.
  • Provide insights on pricing, market entry, and product positioning.
  • Design, implement, and manage loyalty programs, rewards structures, and customer engagement initiatives.
  • Develop sales strategy for Branch Banking and digital channels in alignment with customer insights and market potential.
  • Partner with business units to define sales targets, incentive structures, KPIs, and performance frameworks.
  • Enhance productivity through sales promotion campaigns and market storming activities.
  • Support field teams with product training.
  • Build a strong analytics framework to support data-driven decision-making through performance dashboards, predictive analytics & revenue insights.

Additional Requirements:

i. The applicant must possess excellent communication, analytical, interpersonal, adaptability and teamwork skills.
ii. Interested candidates are required to submit the application through web portal http://hris.ppcbl.com.pk/jobs or email at hr@ppcbl.com.pk or send CV to:
Head Human Resource Division
The Punjab Provincial Cooperative Bank Ltd
Head Office, Lahore
Shahrah-e-Quaid-e-Azam, 5-Bank Square, Lahore
(Upto 24 Dec, 2025)
Envelope must be marked as “Application for the post of ________________”.

iii. Only shortlisted candidates will be contacted.
iv. Internal employees are encouraged to apply.
v. We are an “Equal Opportunity Provider” and value diversity.
vi. The Bank reserves the right to accept or reject any application(s) without assigning any reason(s).

Visit us at: www.ppcbl.com.pk
Phone: 042-99211432-36
JOBS AT PPCBL BANK

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